7 tips to prevent spam

It seems that the amount of spam received through websites is on the rise, and Wix websites are no exception.

Coming through forms, chats, and emails, spammers are increasingly harassing clients of Wix Partners, at times with evidently fake information but some might be getting smarter in their deceitful ways.

I work with hundreds of Wix Partners (not directly) and I've found the following best practices for protecting you (Wix Partners) and your clients from spammers and scammers and everything in between.

1. Block Them All!

Catch all your Pokemon and block all your spammers! In the Wix App Market we have a diversity of apps to block specific IPs or regions. I get my fair share of spam and I've discover most of it comes from Nigeria and Russia, so, why not blocking those countries? I do in this website!

These blocking apps have free plans that allow you to block a few countries but it's best if you identify the IPs of the attackers and block them.

Wix recommends Blockify. Some apps are even offering a discount like Blocky (50% off as of July 28, 2025): no doubt the increase in spam is a business opportunity for them! That's a smart move, if you ask me.

2. Set your sites domains to private.

Yes, it costs extra, but setting your domain to private prevents malicious actors from knowing more about your business: the more they know, the more convincing is their scam.

3. Sharing is caring.

It's best if you proactively inform your clients about spam threats. Share with them how to detect spam, how to report it (more on that later), and to not engage with them at all.

4. Stay in touch with your clients.

If you are not sending a newsletter to your clients (a thoughtful one, not something regurgitated by ChatGPT with no soul and no character) you are missing opportunities:

• you miss the chance to be top of mind to your clients

• if they receive a valuable message from you periodically, they will be familiar with your email and writing style, so next time they get an email from your fake-sales-rep, they know it's fake

Wix Partners have an amazing tool that can work as a newsletter on steroids! It's our Client Reports: it sends a monthly report with their stats: traffic, sales, blogs (depending of what they have in their site). This report can be customized like any email marketing campaign: this means you can add your logo, your monthly message, a reminder of your services. The report opens so many possibilities: traffic not good enough for them? there's an SEO service in need! Sales not going well enough? there's an email marketing campaign waiting to happen.

5. Use a Business Email

Still using a @gmail to work with your clients? or even worse: a @hotmail or @yahoo? It's time to get your own business email: this has helped in many cases. Clients find peculiar to be approach by a "sales rep" from your agency not using your business email and think twice before answering to those suspicious emails.

6. Report, Report, Report

Here's a thorough article from our Help Center on how to identify and report phishing, coming from Wix impersonators, and some of these best practices can be applied to identify and report Agency impersonators.

If the spam email es coming from a @gmail, Google has a form that allows you to report it. Review the form and you will discover you will need to share with them the subject and message, among other details, so make sure your client forwards these emails.

If the spam message is coming to a website inbox, we have a very easy way to report it. Just click on the three dots (...) and select Report as spam.

7. Use protection!

Always use protection...for your forms, that is! Here's an article on how to ad the famous reCAPTCHA, but now we also have Wix Functions, a solution that allows you to add custom validations to your forms to block people from sending spam with key words like "Wix"... no lead for a house remodeling or a photographer website would use the word "Wix" in their message, neither "SEO".

And that's it! 7 tips that should be helpful and preventing and fighting spam.

Remember you can always reach out to Wix Customer Care for specific help on this and other Wix related topics.