How to Sell Wix Studio Templates (and Why You Should Start Now)

Most Wix Partners build sites. Fewer have figured out that they can also sell them. More precisely, sell the templates behind them. If you've been sleeping on the Wix Studio Template Marketplace, this post is your wake-up call.

Wix released the Templates API on July 6, 2026, giving Partners a programmatic way to manage, publish, and distribute their Studio templates. Combined with the existing Marketplace submission path, the full picture is now clearer than it's ever been. Here's what it means for you and how to actually make it work.

What the Templates API Does

The Templates API (documented on dev.wix.com) lets you manage your Wix Studio templates through code rather than clicking through your workspace manually. The key capabilities:

• Turn any existing Wix Studio site in your account into a reusable template

• Create new sites programmatically from those templates

• Publish a template so other Wix accounts can clone it

• Generate shareable links for private distribution or off-platform sales

• Run full lifecycle management: query, update, count, and delete your template library

For agencies managing a library of industry-specific layouts, this is a genuine workflow upgrade. Instead of duplicating sites by hand every time a new project starts, you build the template once and spin up instances on demand.

Selling on the Wix Marketplace

This is the part most partners underuse. If you are in the Wix Partner Program, you can submit your Wix Studio templates to the Marketplace and earn revenue every time another user buys one. The economics are straightforward: as of 2026, Wix offers 100% of profits on template sales (standard payment processing fees still apply), and you control your own pricing.

The submission process runs through your Studio workspace:

1. Build your site in Wix Studio and go to Custom Templates in your workspace.

2. Select your template, click Edit Template, and hit Publish. Copy the published URL.

3. Submit through the official Wix Studio Template Submission Form with the URL, a description, and your pricing.

From there, Wix runs a two-round review. Round one is a visual and structural check for design quality, UX standards, and original content. Round two is a deeper functional review covering components, responsive behavior, and any native Wix apps you've included. The whole process can take up to 60 business days, so submit early.

One practical note: if your template uses Wix Stores, Bookings, or other paid Wix apps, the buyer will need their own subscriptions for those. Make that clear in your description before submission.

Selling Outside the Marketplace

You are not limited to the Wix Marketplace. You can download a shareable zip file of any template from your workspace and sell it on your own site, on Creative Market, on Gumroad, or anywhere else. That zip contains an installation link and setup instructions, not raw editable files, so buyers install the template directly through their own Wix account. The Templates API also supports shareable keys, meaning you can generate a private cloning link to give buyers direct access without going through the Marketplace at all.

This matters for partners who have already built an audience or a niche. A designer who specializes in restaurant sites, law firm sites, or fitness studios can charge more for a vertical-specific template than the Marketplace's general audience might support, and sell it directly to people who already trust their work.

What Makes a Template Worth Submitting

Wix's quality bar for the Marketplace is real. Templates that pass both review rounds consistently share a few traits:

Mobile optimization is non-negotiable. Your template needs to meet Core Web Vitals standards out of the box. If the mobile layout breaks or loads slowly, it will not pass.

Skip Lorem Ipsum. Use realistic, industry-specific placeholder content. A template for a yoga studio should look like it was built for a yoga studio, not a generic business.

Stick to Wix Studio's responsive tools. Custom breakpoints, flexbox, and CSS grids are expected. Templates built with older responsive techniques will stand out in the wrong way during review.

Test every interactive element. Forms, buttons, galleries, booking flows: everything needs to work before you submit. A broken component in round two means starting the review clock over.

Why This Is Worth Your Time

Building a template takes real work upfront. But unlike client projects, a good template keeps generating revenue after the work is done. A well-built, niche-specific Wix Studio template can sell for anywhere from $50 to $500 or more depending on complexity, and you can update pricing once per month as you learn what the market supports.

More practically: if you are already building similar sites for clients in the same vertical, you are halfway there. The next time you finish a strong project, step back and ask whether the bones of that site could become a product.

The Templates API and the Marketplace exist to make this easier. Whether you manage one template or a library of twenty, both tools are built specifically for Partners. Use them.

Saul Lopez Silva is a Wix Partners Advisor at Wix. He writes weekly about Wix features and strategies that help designers and agencies get more out of the platform.